Our name, from the Spanish word “ahora,” meaning “now,” embodies a deep desire for change—an urgent call for something new, from somewhere else.
It’s time for the beauty industry to wake up to a fresh perspective: to feel beauty in new packaging, to hear untold voices in makeup, to see creativity like never before, and to truly sense the power of color. The urgency is undeniable. This isn’t about slow evolution or empty promises—it’s about acting, now.
FROM MEXICO, WITH LOVE
Vibrancy born in Mexico
For us, color isn’t a trend—it’s a ritual, a force of change. Mexico is a canvas, and its vibrancy leaves an indelible mark on all who experience it.
In a world of muted luxury and fleeting trends, color is often confined to the young, the special, the extraordinary. But we believe color belongs in the everyday. AORA celebrates the richness, sophistication, and vibrant spirit of Mexican culture and the CDMX community.
Our collection allows you to live in full color—bringing vibrancy into every moment, every expression, every part of your life. Color is the joy we choose to embrace daily.
Future-forward Luxury
A new standard in sustainability—luxury redefined. Our packaging is crafted from noble, durable materials, while our formulas are supremely clean, rigorously tested for safety and performance.
True luxury is an object that feels substantial—rich in texture, weight, and purpose. It endures, retains its value, and respects craftsmanship. Every product we create is 100% recyclable, plastic-free, and designed to be reused, repurposed, and treasured.
Packaging Philosophy:
Noble materials, infinite potential - Premium materials like tin, aluminum, and wood are chosen for their durability, recyclability, and timeless quality.
Beauty of simplicity - Mono-materials eliminate barriers to recycling. No mixed materials, no confusion—just a straightforward, circular system.
Pretty enough to keep - While our packaging is proudly recycle-ready, its thoughtful design makes it just as functional for reuse and upcycling.
Buy 1, remove 9x the plastic - Did you know that for every plastic product recycled globally, 9 are not? That’s why for every plastic-free AORA product sold, we remove 9x the waste of equivalent plastic products through our partnership with rePurpose Global.
OUR FULL-COLOR PHILOSOPHY
Clean, Crafted Color
We’ve redefined clean makeup with bold color, high performance, and uncompromising safety. We create skin-safe vibrant pigments with pro-artistry standards.
Free from toxins like talc, PEGs, and phthalates, we use skin-friendly ingredients like ethically-sourced Mica, Silica, and Magnesium Myristate. Our formulas are ophthalmologist & dermatologist-tested and never tested on animals.
Formulation Philosophy:
Ingredients with integrity - Every ingredient is carefully chosen for: Performance, Safety, Sustainability
Ethical sourcing - Mica with a conscience, RSPO-certified palm, Carmine from humanely treated insects
Always bold, never reckless - Dermatologist tested, allergy tested, safe for sensitive skin
Nour Tayara is a plastic-free beauty industry visionary and co-Founder / CEO of AORA Mexico, a 100% plastic free, clean, and fully recyclable beauty brand pioneering maximum color, minimum waste makeup brand recognized by Vogue, Forbes, Elle, and many more. Born in Lebanon and living between Montreal, Paris, New York, and now Mexico City; Nour’s global multicultural perspective informs his holistic approach to brand building rooted in imbuing vibrancy and color into exemplary sustainability practices. Prior to AORA, Nour spent 13 years at L’Oréal as a brand and sustainability architect for some of the world’s most beloved beauty brands, where his passion for sustainability set the stage for the company’s transformation and earned him a TIME 100 best innovations of the year.
AORA Mexico brings to life Nour’s reflection of his vision for diverse beauty and sustainability, deeply inspired by Mexico’s rich culture and natural beauty. Driven by the mantra “Do Well by Doing Good,” Nour merges practicality with innovation to create beauty experiences that are as sustainable as they are captivating. For Nour, a brand is not just a collection of products—it’s an opportunity to inspire sustainable living and to make a positive impact on the world – because #PlasticCouldNever.
