MISSION
To develop a targeted line of functional and powerful products, formulated around Centella Asiatica and designed to work in synergy to slow down skin aging and preserve its structural integrity by supporting skin's natural processes and preventing oxidative damage.
PURPOSE - THE "CLEAN ACT PROJECT'
We are committed to an eco-responsible approach, respectful of environmental and societal issues. This commitment is part of our corporate project; we have called it the “Clean Act Project”.
This act takes on different aspects and is constantly evolving. We are not perfect, but we work every day to respect our commitments.
Eco-Responsibility
Our formulas are skin-friendly, free from controversial ingredients, and contain at least 92% plant-based ingredients of natural and vegan origin, and cruelty-free.
We continuously optimize our packaging to reduce its environmental impact, progressively reducing the number of packaging components.
We favor glass, but prioritize recycled and recyclable plastic materials when needed.
Our clean charter also encompasses production and transport stages, with a preference for short supply chains and local sourcing in Europe with all products made in France.
Societal Commitment
We are actively committed to diversity, equal opportunities and development.
Our founder particularly supports the education of women as a lever towards autonomy, a cause that we defend in partnership with the Fondation Apprentis d'Auteuil in Madagascar, where our main ingredient, centella asiatica, is sourced.
Since 2021, our collaboration with Apprentis d'Auteuil aims specifically to support the education of young girls through the Sandratra project.
Belle & Bien - Mission is to support women with cancer by offering them onco-aesthetic treatments that strengthen their confidence and self-esteem.
Each C27 formula is the result of advanced formulation expertise, continuously refined to replicate the skin’s natural structure and enhance product penetration. These are biomimetic formulations, meaning they blend seamlessly with the skin’s biology. This ensures optimal bioavailability of active ingredients and amplifies the formula’s effectiveness on the skin.
Centella asiatica is present in ALL C27 formulas in different forms and concentrations depending on the goal and benefit.
WHAT IT IS
A plant native to tropical and subtropical regions, used for over 3,000 years in Ayurvedic medicine. Also known as gotu kola, tiger grass, pennywort.
COSMETIC 27'S CENTELLA ASIATICA
The Centella Asiatica used in C27 formulations is sourced exclusively from Madagascar, where it naturally contains a higher concentration of purified active compounds.
It is cultivated manually, in harmony with local climate and seasonal cycles. This centella-based economy directly supports local communities and contributes to their income, a form of eco-commerce aligned with our brand’s core values. A sustainable source, rooted in respect for people and the planet.
PROPERTIES
Various concentrations and levels of each extract were tested to determine the ideal formulation. Benefits include:
Skin regeneration and balance
Supports skin's collagen levels
Helps with anti-inflammation and soothing
Aids in microcirculation
CICA-MA2® COMPLEX
A combination of 3 purified compounds - Asiaticoside, Madecassoside, and Asiatic Acid in superior ratios and concentrations that do not occur naturally in the plant.
This proprietary extract has been clinically tested and proven to support the skin's renewal processes to improve overall skin health and vitality.
CICA-MA2® boosts the efficacy of our formulas to deliver targeted solutions for multiple signs of skin ageing: loss of firmness and density, wrinkles, sagging, dehydration, discomfort, sensitivities, barrier disruption, or damage caused by oxidative stress.
The most active formulas contain the CICA-MA2® Complex.
Michèle Evrard, with 25 years of expertise pharmacist and expert in R&D and cosmetology, discovered the secret to skin aging and longevity in the remarkable regenerating and healing properties of Centella Asiatica while seeking to treat a scar.
Surrounded by experts and scientists, she studied the plant and then worked for 3 years on the formulation of the brand's founding product: Baume 27.
Since its launch in 2009, the range has been built with the same requirements of formulas and products, the obsession, with efficacy is a value dear to the founder.
