DedCool is the only Functional Fragrance brand that empowers all people to smell and feel good through scent. We're on a mission to reshape the way fragrance is defined and experienced. We think everyone should have a signature scent that extends beyond a glass bottle. DedCool intermingles fragrance across mediums into otherwise mundane products from laundry detergent to car fresheners, so that scent is practically applied in your everyday life. The rigid gender roles of today’s fragrance industry have been begging to modernize for decades. DedCool offers a solution – We seek to inspire individuality through scent by allowing individuals to customize, and build their own scent wardrobe. Our collection was designed to be layered in combinations and emphasizes the power of personalization.