I started in beauty with an 11-year career as a columnist for The New York Times Style Section and fell in love with fragrances. Fragrances are a powerful, invisible language that can tell a story or conjure a keen memory in one concise sniff. Especially in our world of non-stop, intense visual imagery, fragrance reconnects us to our sense of smell but also to a present state of mind. Close your eyes, take a whiff and be in the moment. When I became pregnant with my daughter Ellis and was living in Brooklyn (hence Ellis Brooklyn!), and when I started cleaning up my beauty routine, that I found there were no sophisticated clean options for fragrance. This was 2013 and the beginnings of clean beauty as we know it today, but I also thought a lot of gorgeous possibilities in the conscious beauty/sustainability realm of fragrance
that hadn't yet been discovered.
Ellis Brooklyn officially debuted in June 2015, and it was born of joy, curiosity and creativity. I love the art, craftsmanship and storytelling that you can do through perfume. Our ethos is about telling our modern American experience through fragrance while also maintaining rigorous, clean beauty standards and sourcing sustainably at the same time. I hope you love our fragrances as much as l've loved creating them.
CLEAN
in essence and aesthetic, an earthy and elemental nature
FRESH
(healthy living vibes)
like the ingredients in our notes and digital assets but more importantly in retail, how that reads to a consumer
SUSTAINABLE
in our resourcing and practices
LUXURIOUS
carried in the most prestigious of retailers, without the hefty price tag
NICHE
we are a smaller independent brand that is still very competitive in the saturated market
ARTISANAL
perfume craftsmanship at the highest level
TELLS A STORY
which is the inspiration behind its very beginnings
VEGAN AND CRUELTY-FREE:
- Ellis Brooklyn maintains rigorous clean beauty standards.
SUSTAINABLE SOURCING:
- Eco-efficient extraction: no carbon emissions/zero solvent residues.
- Headspace technology: captures the essence of nature's DNA while preserving rare & exotic botanical species.
- Verified Responsibly Sourced Naturals: maintaining positive practices in supply chain & biodiversity management.
RECYCLABLE PACKAGING
MADE IN THE USA
TECHNOLOGIES:
- Smell to scent tech: the sensorial & emotional taste experience transposed to scent.
- HALOSCENT technology: a proprietary process in which the chemical bond of 2 raw materials break down slowly and are continually released overtime for longer and more event scent wear.
UPCYCLING:
• We are a fragrance leader in upcycled ingredients: reusing a material considered waste and giving it a second life.
BAKELITE CAPS:
• All caps are biodegradable and contain no petrochemicals.
