Bond Repair
Brand Story

epre/ePhD are a performance-first, scientifically led beauty company focused on sustainable technologies in haircare and nailcare. We develop cutting-edge solutions for all hair types and use balanced science to deliver the healthiest hair possible. epres and ePhD offer bond repair in professional-grade formulas that are easy to use and fully biodegradable. 

We focus on bond repair in a way that is safe for both the body and the planet. The result is groundbreaking “biodiffusion technology,” a proprietary liquid molecule that continues to repair broken disulfide bonds in hair and nails; in one simple step.  

Eric Pressly
Meet the Founder

Founder, Dr. Eric Pressly, holds more than 100 patents in bond-repair technology. He started his post-doctorate career creating a start-up that focused on delivering biodegradable pharmaceuticals. He then went on to create the bond-repair category as an inventor of Olaplex. 

Now he has created epres™, the future of high-performance haircare. 

Powered by Pressly’s cutting-edge chemistry, epres™ is dedicated to creating scientifically advanced haircare solutions in patented, professional-grade formulas that are easy to use, easier on the environment—and truly perform.

An avid surfer, Pressly always cared about how technological advances in beauty could affect the environment. He considers epres/ePhD proprietary liquid molecule “biodiffusion technology” to be his best invention because it has long-term positive effects on hair and nail health but no negative long-term effects on the environment.

Why We Do It
Purpose

We understand clean beauty Guests demand both performance and transparency. We want Guests using epres and ePhD to experience successful beauty results without experiencing new damage in the process. The formulas are cruelty free, sulfate free, vegan, quaternary amine free, silicone free, and fully biodegradable because we care about personal health and the health of our planet.

Performance First
Product Philosophy

Performance first: Innovation is completely focused on results. Whether we’re disrupting an existing market category or creating one that’s entirely new, evidence-based performance is the number-one priority.

Science led: Technical credibility is rooted in the founder’s background as a Ph.D. in materials science, the inventor of multiple patented technologies and a haircare industry revolutionary.

Planet Minded: Impact is always top of mind. We’re committed to minimizing environmental impact, and to innovate with a focus on continuously improving sustainability efforts.