Our Mission
100% Clean Haircare That Works

We're pioneers in clean haircare. Since 2009 (before Clean Beauty was even a term) we've delivered biology-driven, science-based, performance products using natural and organic ingredients-for transformative visible results in all hair types. We're on a mission to rewrite the Clean Beauty Hair narrative by creating a first-of-its kind, science-backed line-eliminating the need to choose between clean and cutting-edge, while surpassing the experience, benefits, and environmental impact of traditional haircare products.

Meet The Founder
Brand Story

EVOLVh Founder, Boris Oak, has always been a hair enthusiast. His entry into the industry started at age 12 when his mother opened a hair salon. As a newly arrived immigrant family from the former Soviet Union, Boris spent most of his days (and nights!) swirling gels, mixing mousses, and playing with products. Two decades later, Boris helped this once-small shop grow into a major salon with a strong retail culture. Spurred by his extensive product expertise and interest in health and wellness, Boris saw the need for a high-performance haircare brand that was as clean as it was effective. So in 2009, he launched EVOLVh-pioneering the way and elevating the game for the clean beauty hair movement.