The name Exa comes from the decimal unit prefix 10¹⁸ (1,000,000,000,000,000,000) because Exa’s range is big, their impact is bigger and they’re at the max on inclusivity. Why try to fit in—when you were born to stand out?
Exa takes the world’s most potent plants and magnifies their elements to create clean beauty that’s positively charged. Exa believes in clean makeup with extended frequency in colors for every human with packaging that’s designed to be as eco-as-possible.
Exa donates a percentage of proceeds to Women’s Voices for the Earth, an organization that amplifies women’s voices to eliminate the chemicals that harm our health and our communities.
Credo created Exa because we believe that safe, non-toxic makeup isn’t just a passing fad, skin tone, or income level—it’s your right. Our mission is to bring more color to clean beauty so everyone can play. We care about our impact on the planet. When selecting product packaging, we consider the entire life cycle: how materials are sourced and produced, how they’re used and how they’ll eventually be discarded.
Every brand we carry shares a commitment to our industry leading standards for safety and sustainability.
We uphold the highest standards for clean beauty and act with the future in mind. Because our goal is to create products that have a positive impact on our community and our planet.
When selecting product packaging, we consider the entire life cycle: how materials are sourced and produced, how they’re used, and how they’ll eventually be discarded.
We believe everyone has a right to clean, safe beauty. So we create with diversity in mind— including variations in skin tone, gender, income, and more. You are welcome here.
We believe clean beauty inherently includes the just treatment of animals and humans.
