We grew up with a deep fascination for perfume. Through testing, learning and experiencing, whether behind the scenes or in the shop, we've come to realize that the perfume industry is undergoing very few changes, and that preconceived ideas remain tenacious: haute parfumerie should be exclusive and elitist, more an object of dreams than a tool to be used in life. People continue to believe that an expensive perfume is necessarily better, that a ‘vegan’ label is enough to be virtuous, or that only essences from Grasse are a sign of quality. FASCENT was born out of this desire to shake things up and make niche perfumes more affordable, liberated, vibrant, and sustainable. At FASCENT, we create instinctive fragrances to be worn alone or as part of a layering, to accompany the emotions, moods and facets of each person.

Fascinated by scents since childhood, Fanny has made olfaction her playground and her vocation. After graduating from business school, she moved into the world of perfumery, working for prestigious brands (Guerlain, Carven) and perfume houses such as CPL Aromas and Firmenich, where she educated her nose, learning from the experts and sharpening her olfactory sensibility. She soon realised just how intimidating and opaque the world of perfume can seem. She then imagined FASCENT as a response to this observation: a bold and uninhibited brand, which transforms perfume into a tool for style and personal expression - flexible, instinctive and alive.

Edwina has built a hybrid career between iconic companies (Le Labo, LVMH, Diptyque) and disruptive digital brands (Merci Handy, nuud) in the world of beauty and perfume. Driven by an entrepreneurial spirit and a desire to shake things up, she joined FASCENT to give shape to a perfumery that is freer, more fun and more aware. Her field? Business development, brand strategy and field activation. Today, she's orchestrating the brand's growth with a clear vision: to make perfume an everyday gesture, connected to today's desires.

It is the fusion of their two worlds that gives FASCENT its uniqueness.
Fanny, with her creative sensibility, imagines perfumes as sensorial alter egos. Edwina, with her business instinct, gives the brand the impetus it needs to access the right channels.

Their strength? Their natural complementarity, between intuition and structure, between emotion and execution. 

Together, they breathe a unique energy into FASCENT: the spirit of a fragrance that's bold, uninhibited, well thought-out - and firmly rooted in its time.