Elevated Hand Care
Brand Story

Habelo is redefining hand care with first-of-its-kind, biotech-powered skincare designed exclusively for the delicate skin of the hands. While face and body skincare have advanced dramatically, hands — one of the first areas to show signs of aging — have been overlooked. Habelo brings performance, innovation, and results usually reserved for prestige facial serums into a new category: performance skincare for hands.

Whitney Clarke
Meet the Founder

Whitney Clarke founded Habelo after recognizing that her hands — despite a consistent skincare routine for her face — were revealing age, stress, and sun exposure far earlier than she expected. During the pandemic, constant handwashing made the problem worse, highlighting the absence of truly effective solutions for hand skin. Inspired to close this gap, Whitney partnered with leading cosmetic chemists to create biotech-powered formulas designed for the unique needs of hands.

Her vision: to bring the rigor and results of advanced facial skincare into an entirely new category, while celebrating the beauty and strength of our hands.

“Our hands are how we work, create, and connect — yet they often reveal age before we’re ready. I wanted to design a formula that restores their strength and beauty with the most advanced skincare science.”
– Whitney Clarke, Founder

Why we do it
Mission and Purpose

MISSION
To transform hand care into a true act of skincare — restoring, protecting, and celebrating the hands that connect us, create, and carry us through life.

PURPOSE
Hands reveal our age and our story sooner than any other part of our body. Our purpose is to give hands the same science-backed, high-performance care as the face — helping people feel confident, cared for, and beautiful in every gesture.

ALIGNMENT
Sustainability: Habelo’s Treatment-Boosting Gloves are reusable, re-wearable, and engineered to replace disposable mask treatments — offering powerful results without the waste.

Clean Formulation: Every formula meets Credo’s strict clean standards and EU regulations, with no compromise on performance.

Empowerment: Through The Habelo Empowerment Project (T.H.E. Project), a portion of profits supports organizations advancing women’s access to job opportunities and career growth.

Science-Backed
Product Philsophy

Habelo is performance skincare for hands — clean, clinically tested, and consciously designed to deliver results you can see and feel.

Science-led innovation: Skincare for hands elevated to the same standard of research, testing, and results as prestige facial care.

Hand-optimized: Exclusively focused on the unique biology and daily exposure of hand skin — where aging shows first and fast.

Elevated & editorial: A modern, fashion-forward brand aesthetic that bridges beauty, luxury, and science.