Everything we create has transparency, safety, and efficacy in mind. Our formulations meet strict beauty standards and health certifications. For over ten years, Michelle was told, "it can't be done," yet, she refused to compromise her vision and high standards.
With unwavering perseverance and passion, Michelle eventually found the right partner in International Flavors & Fragrances (IFF). We reviewed over 3,000 ingredients and whittled it down to only 300 that passed our high standards. Henry Rose launched in 2019 as the first collection of genderless fine fragrances with an unprecedented 100% ingredient transparency.
"When I became a mom, I started reading the labels on the products I used. I just couldn't imagine exposing my children to anything potentially toxic on my skin. Fragrance was the last black box of ingredient transparency. So I gave it up altogether... but eventually, I missed it. I realized that if I wanted a safer, beautiful quality perfume, I would need to create it myself. We have to worry about so many things in life, and fragrance shouldn't be one of them.
You shouldn't have to sacrifice quality for safety."
Michelle Pfeiffer
Founder
We didn't just stop with ingredients or our high standards. We sought to enact the industry's most rigorous and comprehensive health, safety, and sustainability verifications. If a standard didn't exist, we worked with certified groups to create it. As a result, every Henry Rose fragrance is EWG Verified, ™ an influential mark representing health, transparency, and proper manufacturing practices, and Cradle to Cradle Certified,™ a global marker for meticulous product sustainability.
We're committed to doing the very best for the planet. It's an ongoing effort that starts with sourcing materials from sustainable or renewable resources wherever possible. Our packaging considers all points of its product lifecycle right from the start.
Our bottles are made from 90% recycled glass, and are 100% recyclable.
Our caps are made from sustainably-sourced and commercially compostable soy.
Our cartons are made with FSC® (forest stewardship council) hemp paper which is a certified bio-based, 100% biodegradable paper alternative which can be 100% composted or recycled.
