Our Mission
Clean Beauty Has Never Been So Dirty

PRONOUNCED LIKE “HAIR-EH-TICK”
We call ourselves Heretics because we’re different than traditional fragrance houses. We work with raw materials, handcrafting fragrances in small batches like ancient perfumers and alchemists.

 

DEMYSTIFYING CLEAN
FRAGRANCE
All of our fragrances are made from naturally-derived ingredients that are blended in organic, non-GMO sugarcane alcohol. Some do contain safe synthetics but we are always transparent ‐ you can find a full ingredient list on each product page.

 

MADE TO LAYER
Our fragrances are great for layering. We encourage wearing 2-3 fragrances to create your own signature scent, or changing your scent each day based on your mood. What do you feel like today? How will you express yourself?

 

TRULY UNISEX
Gender norms are so boring. We don’t believe fragrances are gender- specific and we design our products for everyone. We encourage you to try all of our fragrances, regardless of your gender identity.

Meet the founder
Brand Story

Douglas Little is the Founder, Perfumer, Creative Director and driving force behind Heretic Parfum. Since childhood, Douglas has been bewitched by fragrances, and through decades of experience, has learned to create scents that are nothing short of magical. From the earliest days of his career, Douglas has blended and launched exceptional fragrances using natural materials.