MISSION
Jackfir believes men deserve the same clean beauty standards that have increasingly been demanded in women’s skincare. The brand exists to close that gap—removing the confusion of complicated ingredient labels by backing every product with rigorous third-party certifications, so customers don’t have to become toxicologists to make better choices.
PURPOSE
Jackfir exists to be a touchpoint for men’s health education: changing the conversation around what masculinity means when it comes to self-care, and empowering men to take a proactive role in protecting their own wellbeing.
Every product is an entry point into a broader ethos: that what is good for you is good for the planet, and that taking care of your skin is a meaningful act of health stewardship.
Jackfir believes in doing less, better. The product lineup is intentionally focused: starting with the essential building blocks of any man’s skincare routine (cleanser, moisturizer, shave cream) and expanding thoughtfully based on real customer need (eye cream and bar soap). The brand rejects the impulse to flood the market with unnecessary SKUs.
Every formulation is guided by a clear philosophy: minimal ingredients, each chosen with purpose. Most are organic, natural, or botanical. Fragrances come only from small amounts of essential oil blends, never synthetic, all oils listed on the ingredient list. The goal is to nourish skin, with zero compromise on efficacy.
Jackfir is also honest about nuance. The brand acknowledges that clean beauty is complex--that some synthetics are safe, that supplier transparency has limits, and that blanket claims like “100% natural” can mislead. Rather than making sweeping marketing claims, Jackfir leads with certifications, storytelling, and science-backed ingredient choices.
Every Jackfir product meets or exceeds the following standards:
Minimum 70% organic ingredients: certified to NSF/ANSI 305 Standards
Allergy-tested and dermatologist-tested
Certified Vegan (no animal-derived ingredients)
Leaping Bunny Cruelty-Free (no animal testing at any stage)
Gluten-Free and GMO-Free
Free from parabens, SLS/SLES, synthetic fragrance, formaldehyde/formaldehyde releasing agents, synthetic dies, oxybenzone, synthetic dyes, and more
Essential oil derived scents
Sustainability:
Packaging: product tubes are made from 50% post-consumer recycled (PCR) plastic
Cartons and shipping boxes use FSC Mix certified paper, sourced from responsibly managed forests
Plastic Neutral Certified (2023): Jackfir partnered with rePurpose Global to fund the recovery of as much nature-bound plastic as it uses in products and packaging
Carbon footprint minimization: a portion of all sales supports One Tree Planted, a reforestation non-profit; in 2023, Jackfir planted hundreds of trees in North American forests
In June 2018, Charlie Razook was diagnosed with leukemia. He spent the next 3.5 years in treatment—enduring chemotherapy, steroids, and the mental and physical toll of a prolonged battle with cancer. His doctors were unable to identify a single cause, pointing instead to a combination of genetics and environment.
The diagnosis was the catalyst for everything. Charlie became acutely conscious of his daily exposure to environmental toxins. He changed his diet, cleaned up his home, and then turned his attention to what he was putting on his skin. What he found--especially in the men’s grooming aisle--alarmed him: long ingredient lists full of chemicals with no clean alternative in sight.
He also experienced firsthand how conventional skincare failed men in his position. During treatment, his skin went through severe dryness from chemo and acne from steroids, and there was nothing on the market he could trust for his sensitive, compromised skin.
This led to Jackfir, which we believe it the most highly-certified clean men’s skincare brand on the market. Transparent, better ingredients and products that actually work.
