Think about beauty tools like you think about kitchen utensils - you can cut an apple with any old knife, but some are going to get the job done faster, easier and *prettier* than others. We've got all the tools you need so you can whip up something delicious for your face, and get out into the world feeling like the most perfect dish ever. Come to Jenny Patinkin to find your new favorite utensils. We want to help you do your beauty better.
Jenny Patinkin is an award winning celebrity makeup artist, beauty expert, the best-selling author of Lazy Perfection, The Art of Looking Great Without Really Trying and the founder of Jenny Patinkin Eco-Luxe Beauty Tools.
Best known for her transparency about all things beauty and aging, as well as her simple, no fuss approach to makeup and skincare, Jenny’s Lazy Perfection philosophy resonates with women in any stage of life.
Jenny has made numerous appearances on The Today Show and Good Morning America and her expert tips and line of tools have been featured in Real Simple, Vogue, Elle, People, InStyle, The New York Times, Us Weekly, Town and Country, Marie Claire, Byrdie, Goop and more. Her products have won awards from Allure, Cosmopolitan and Glamour among others and her Sustainable Luxury Makeup Brushes were selected as one of Oprah’s Favorite Things.
On a mission to limit waste in the beauty industry without having to sacrifice luxury or performance, Jenny’s line of tools utilizes recycled plastic, upcycled food waste, biodegradable materials and new sustainable production technologies.
Our tools are personally designed by Jenny with the perspective of a skilled makeup artist, experienced beauty professional, best-selling author and woman over 50. Everything in our collection is carefully constructed to blend luxury and functionality, with age related beauty concerns firmly in mind.
Jenny’s personal mantra “Lazy Perfection” imbues everything we make so that it is low-tech, user-friendly and suitable for beginners and experts alike. Simplicity is at the core of everything we produce.
As a woman over 50, Jenny is highly attuned to age-related changes in the skin and as such, is transparent not just about the benefits of using her products, but also the limitations. While our products can support and enhance an existing beauty routine, Jenny is committed to eliminating hyperbole and over-promising results.
At Jenny Patinkin, we work hard to limit the impact our products have on the environment. We source plant-based or innovative safe-synthetic materials; utilize post-consumer and post-industrial recycled materials; and work with manufacturers who have closed loop or other eco-safe manufacturing practices. We also thoroughly vet our manufacturing partners to ensure certification of safe and ethical work conditions.
