Clean beauty industry maven and product developer Madame Sweat (Mary Futher) founded kaia naturals after spending 20 years working for iconic global beauty brands.
Following the launch of her cult favorite takesumi detox charcoal deodorant, consumers turned to Mary for advice on underarm odor and uncomfortable body issues.
With her product development expertise and insights from consumer feedback, Madame Sweat now shares advice on modern hygiene etiquette for grooming, hosting, home and travel on Instagram, TikTok and her popular blog called The House of Hygiene.
Helping consumers solve underarm issues since 2016, kaia naturals is leading the clean underarm category with a line of plant-based ingredients and planet friendly packaging specifically designed for problem underarms. Everything from excess odor, sweat and hyperpigmentation to painful shaving issues. We focus on underarm issues with transparency in ingredients, which has lead to award-winning product innovation, all because we listen to our clients and stayed focused on solving your underarm issues.
Our products are produced under Health Canada regulations and to ensure that we are offering consumers some of the cleanest products in the world we formulate to strict EU standards.
Every scent used in our products are specially formulated by a renowned perfumer to a natural fragrance certification standard set by The International Fragrance Association IFRA.
kaia naturals is a certified cruelty-free company. We are an animal-loving company and we always choose cruelty-free testing practices. We only partner with vendors who follow this same practice. Additionally, we consider the growing number of consumers that choose a vegan lifestyle and do our best to develop products that are vegan friendly when possible.
Sustainability is incredibly important at kaia, with thought given to our products and their impact on the environment. We are undertaking a transformation into 2022 to achieve the following with all of our packaging materials:
Elimination of all virgin plastic from our packaging and a move towards Post-Consumer Recycled Plastic with all plastic components
Development of product refills whenever possible to minimize any waste
Use product materials that biodegrade, compost or utilize recycled materials when possible
