In 2020, co-founders Élodie Carpentier and Salem Ghezaili developed a patented innovation that replaces petrochemical coloring with plant-based color, derived from the pigments of dye plants.
Thanks to its unique expertise, La Maison LE ROUGE FRANÇAIS offers a line of cosmetics that respects biodiversity and women’s health, featuring vegan, organic or natural certified products with pure formulas made in France.
Today, Le Rouge Français is the first Maison to follow the regenerative economy model, thanks to its positive impact on the planet, across its entire value chain, from the field to the finished product.
The brand is expanding all over the world and has established itself as a leading name in plant-based cosmetics.
Recognized with prestigious international awards, it is present in department stores, niche perfumeries, spas, hotels and palaces, offering an exclusive experience combining excellence and naturality.
This know-how is unique in the world.
Co-founder of La Maison LE ROUGE FRANÇAIS, biotechnology engineer Élodie Carpentier is at the forefront of a true plant-based revolution. With a career spanning over 15 years in the pharmaceutical industry, the birth of her daughter June led her to develop uncompromising products for both her own health and that of her child.
Passionate about botany and art history, Élodie became deeply interested in plant pigmentation derived from dye plants—known for their natural coloring properties and health benefits. In 2020, she co-founded Le Rouge Français with her husband and partner, Salem Ghezaili: the first makeup and skincare brand specialising in plant-based color, a patented global innovation.
Elodie went on to develop her own cosmetic formulations through an in-house Research & Development structure, earning Cosmos Organic, Cosmos Natural and Vegan certifications by PETA. Her products are free from rsial ingredients such as titanium dioxide.
A key player in French Tech and French GreenTech, her ambition is to revolutionize the entire color industry by extending this plant-based innovation beyond cosmetics to sectors such as automotive, aeronautics, fashion, and eyewear.
FLOWERS ON YOUR SKIN
A range of cosmetics infused with natural beauty, down to the colour, derived from madder root, Damask rose, chestnut bark, and other exquisite flowers.
PATENTED FORMULAS, ORGANIC AND NATURAL CERTIFIED
All our formulas are composed of up to 100% natural ingredients, with approximately 75% of our ingredients sourced from organic farming, far exceeding the 20% required for Organic certification. Controversial ingredient such as titanium dioxide have been banned to uphold our ethical commitments.
GLASS PACKAGING & BIOSOURCED
In your hands, a little gem of French engineering: we have created the first lipstick case made from bio-based castor oil, along with precision-cut glass packaging for all our other product lines.
REFILLABLE & RECYCLABLE
Our lipstick range is eco-refillable, allowing you to keep your case for life and easily switch out your shades. In compliance with the International ECOCERT Certification, all our packaging is made from 100% recyclable materials.
