Parëva™ Beauty is a female scientist founded skincare brand rooted in Good Science, radical Transparency, and Joy. The name stems from the Sanskrit word parevartan, meaning joyful transformation - a reflection of the brand's promise to transform skin using biotechnology.
Parëva™ Beauty didn't begin in a boardroom - it began in a lab. Scientists and founder Smitha Rao grew disillusioned with vague promises and greenwashed beauty language that is so prevalent in beauty. She envisioned a new standard; one where science leads, formulas are backed by proof, where there is transparency and the focus is improving skin health, not a short-term fix.
MISSION
Parëva™ 's mission is clear: to deliver Clinically Crafted Skin Longevity that doesn't just mask signs of aging, but addresses its biological root causes - with fewer steps, better steps, and no marketing fluff.
Every product is formulated with the brand's proprietary technology Molecur 3™ to deliver skin longevity, helping skin age better through performance-backed and minimalist steps.
Parëva™ aligns with Credo's values through its commitment to:
- Ingredient Transparency: Every formulation includes full breakdowns via (F)actuals, detailing active percentages and expected outcomes
- Minimal Waste Packaging: Recylable and responsibly sourced
- Biotech-First Approach: Reduces the environmental impact of extraction-heavy formulations
- No greenwashing: Every claim is evidence-based and traceable
PURPOSE
As one of the few skincare brands to launch with three independent clinical studies, we set a new standard for transparency, efficacy, and trust in the industry. Parëva™ enters the clean beauty space with an uncompromising scientific foundation. It positions itself at the intersection of skin longevity, clinical-grade performance, and ingredient integrity - creating a category of its own: science led, radical transparency, and clean biotech beauty.
Rather than overwhelming routines, Parëva™ offers a streamlined, three-step ritual rooted in real results and Molecur 3™ , the brand's patent=pending longevity technology.
Parëva™ follows a "less, but better" philosophy, focusing on efficacy, safety, and transparency. Every product is:
- Clinically Crafted™ : Backed by independent trials, created by a scientist founder with nearly 20 years of experience. We over invest in good-science, for clean-ical performance.
- Longevity with plant Biotech: With proprietary Molecur 3™ targeting exosomes, NAD+ and improving biological age. This technology is non-GMO and is generated from plant stem cells
- Fewer, but better with minimal steps: No unnecessary steps or filler ingredients. Sustainable for both the skin and the planet.
- Radically Transparent: we share ingredient concentrations, no magic or miracles.
- Designed for results that are visible, measurable, and lasting.
Meet Molecur 3™ : The Skin Longevity Superstar exclusive to Parëva™ Beauty and in every formulation
Parëva™ 's proprietary, longevity technology - exclusive to the brand and developed using cutting-edge biotech inspired by Nobel-inspired research.
It's designed to address the seven hallmarks of aging:
- Barrier Damage
- Collagen Degradation
- Chronic Inflammation
- UV-induced damage
- Oxidative Stress
- Cellular fatigue
- Loss of firmness and elasticity
Targeting exosomes and NAD+ boosters, Molecur 3™ targets the skin's biological aging pathways - improving resilience, reducing the appearance of wrinkles, and restoring firmness - often within hours
With a background in biotechnology and leading innovation for 15+ brands, and having created 200+ products, Smitha Rao is a veteran innovator and scientist. She created Parëva™ as a personal response to misinformation and excessive marketing, and age-shaming in beauty. With ingredient misinformation, unnecessary 13+ rituals and empty claims led her to reimagine skincare from the inside out - with precision, clinical studies, and a deep respect for skin's biology
Smitha's unique lens as a scientist allows Parëva™ to blend modern biotech with clean formulations, creating formulations that support long-term skin health - rather than offering temporary surface solutions.
