“From a young age, beauty has been a deep passion of mine. My earliest memories are filled with moments spent with my mother, crafting homemade remedies and indulging in self-care rituals that always uplifted me. Since then, I have been a dedicated practitioner of India’s traditional wellness system, understanding the power of holistic beauty and natural botanical remedies. Over the years, I developed my personal philosophy and integrative method which helped me to maintain overall balance to prevent outbreaks, and skin sensitivities even with the demanding nature of my job. 

After spending five years in the fashion industry, I still couldn't find clinically-effective products that balance skin health and brought sensorial, nurturing moments of self-care. I also realized this powerful combination wasn’t accessible for all to benefit and self-care was viewed by my peers as a tedious task rather than the enjoyable experience I knew it to be - I wanted to change that.”

-Pritika Swarup, Founder & CEO