A daydream of botanical pleasures, REVERIE is haircare for all humans. No matter your hair density or texture, our clean and innovative formulas nurture the integrity of your hair for unrivaled results. Made intentionally in California, Reverie utilizes innovative skincare methodology to formulate products of substance. Their attention to detail at every stage of the process—from mindfully sourced vegan ingredients, to comprehensive in-salon and lab testing, rigorous sustainability protocols, and considered packaging choices—is our commitment to creating alchemy in a bottle.

Transparency lies at the core of REVERIE. For this reason, we choose to partner with family-run farms around the world who produce organic, Fair Trade and EcoCert ingredients of the highest quality. To ensure the welfare of the workers, all ingredients are also grown and harvested ethically. REVERIE is proud to be Leaping Bunny certified cruelty-free and vegan.

REVERIE is proud to be Certified Plastic Negative through a partnership with rePurpose Global. This partnership funds the recovery and removal of 2x as much plastic as the brand creates through its products and operations. Now all REVERIE products have a Net Zero Plastic Footprint!

SUSTAINABILITY

• Every step of product development is carefully considered to mitigate their impact on the planet.

• Strong relationships with like-minded, eco-driven suppliers and partners.

• Meticulous about ingredient sourcing, favoriing regenerative, biodynamic, and organic farming.

• Plastic packaging is made from 100% traceable PCR plastic.

• Tubes are made from carbon negative mono-material sugarcane.

• Glass bottles are 70% PCR

Over a decade ago, industry-leading hairstylist Garrett Markenson had a vision. After a career of actively listening to what his clients wanted, he was inspired to transform the industry for better and the way we approach hair. REVERIE was the result, rooted in a desire to challenge the status quo while fostering innovation and artful collaboration. Today Garrett is still equally passionate about balancing his work behind the chair in his Los Angeles salon while astutely helming his haircare collection.