Saie is a clean, performance-driven makeup brand on a mission to create positive change for people and the planet. We aim to set a new standard for better beauty… together.
Makeup-meets-Skincare Innovation
Guiding question for every formula: What if makeup could actually make your skin better?
We meticulously develop skincare-forward makeup that benefits your skin immediately and over time.
- Every Saie product starts with skincare ingredients chosen to hydrate, nourish, and protect, like Hyaluronic Acid, Niacinamide, Vitamin C, Squalane, and Jojoba.
- Then we layer in clean pigments that blend effortlessly and melt into skin, letting your natural skin shine through. Our philosophy: enhance, don’t cover.
Safe for all: Loved by all ages and skin types because our formulas are clean, non comedogenic, dermatologist tested, and safe for sensitive skin.
Easy, Effortless Essentials
High-performing products that feel effortless
The result? Our iconic Signature SaieGlow™–lit-from-within, your-skin-but-better formulas that not only avoid breakouts but actually improve your skin over time.
Sustainable Practices Are Part of Our DNA (it’s not just a box to check)
Clean Ingredients
- Avoid 2,000+ questionable ingredients
- Prioritize clean, sustainable innovation that delivers real results
- Leaping Bunny Certified
Sustainable Packaging
- Pact Collective partnership ensures hard-to-recycle empties are properly discarded (24,000+ lbs collected to date)
- Forest Stewardship Council (FSC) certified cartons
- Certified Plastic Negative via rePurpose Global: recovering 2x the ocean-bound plastic we use in our operations
Climate Action
- 1% For the Planet: 1% of all sales donated to earth conservation year-round
- The Saie Climate Initiative: Reaching net-zero carbon emissions across all scopes by 2039
“To know Saie is to know Laney.”
Saie was born from Laney Crowell’s personal beauty journey and her vision for high-performance, clean products that fit real life.
Her Background
Community has been at the heart of Laney’s work from the very beginning.
Years before Saie, Laney was Executive Director of Online Global Communications at Estée Lauder, where she helped pioneer the brand’s social media and digital storytelling.
After leaving that world, she launched a blog called The Moment to explore what “better beauty” really meant. One night, she stayed up until 2 AM messaging with her community on Instagram about what they felt was missing in clean beauty. Everyone was SAY-ing the same thing: clean makeup without compromise.
That conversation sparked the idea for Saie, inspired its name, and became the foundation of our motto: “You Saie It, We Create It.”
Today
Laney lives by the beach in Sag Harbor, NY, with her husband and two young daughters, continuing to build Saie with the same intention: beauty that feels good, performs beautifully, and does better.
