About Self Glow by James Read

FOR OVER TWO DECADES, JAMES READ HAS TRANSFORMED THE SUNLESS TANNING CATEGORY.

At Self Glow, we believe that achieving a healthy, natural-looking glow shouldn't come at the expense of your skin's health or the planet's well-being. For over two decades, our founder James Read has been revolutionising the sunless tanning industry with an innovative, skincare-first philosophy.

Meet the Founder

For over twenty years, James Read has been at the forefront of sunless tanning, earning the trust of A-list celebs with his expertise in crafting natural-looking glows. Recognising that the industry was all heading in the same direction, he sought to redefine the narrative and create a new way to glow. His groundbreaking products were game-changers in the industry, combining skincare and sunless-tanning in a way that had never been done before. With over 35 beauty awards and recognition from prestigious publications like British Vogue and American Glamour, James Read's innovative approach to sunless tanning resonated globally, earning him industry firsts such as launching the UK's first standalone sunless tanning spa and being one of the first British tanning brands to enter the Australian and New Zealand markets - a true testament to how his pioneering methods struck a chord with sunless tan lovers worldwide.

Brand Philosophy

SKIN HEALTH FIRST APPROACH TO TAN
With meticulous care, we've selected ingredients that are kind to both your skin and the planet. Our vegan formulas, free from parabens, artificial tints, alcohol, and silicones, are seamlessly blended with glow-enhancing plant-based DHA, ensuring seasonless glow for every skin tone.

INGREDIENTS THAT WORK FOR ALL
Our unique colour guide utilises natural cacao extracts instead of traditional green or yellow tints, instantly warming the skin for a seamless, even application that looks beautiful on all skin tones. Unlike many sunless tanners, our formulas offer a truly inclusive, customisable colour that compliments every complexion

CLEAN TO PLANET. CLEAN TO SKIN. 
Sustainability is at the core of our brand ethos. We're committed to using eco-friendly packaging and containers that exceed industry standards, minimising our carbon footprint while positively impacting the health of our planet. Our vegan, conscious formulations nourish your skin without harming the environment.

Ingredient Philosophy

EVERY INGREDIENT WE USE IS SUSTAINABLY SOURCED AND FORMULATED TO SUPPORT SKIN HEALTH.

Our formulas are thoughtfully crafted with nurturing botanicals, high-performance actives, and innovative, skin-friendly tanning technologies. From antioxidant-rich superfood extracts and hydrating humectant blends to fermented bio-actives and naturally-derived emollients, every component is carefully chosen to provide multi-tasking care for your skin alongside a natural, even glow. You won't find any harsh chemicals, artificial dyes, or environmentally-damaging ingredients in our vegan, cruelty-free products. We're dedicated to developing conscientious formulas that allow you to achieve glowing, healthy-looking results while prioritising your skin's needs and the planet's well-being.