Erin has always followed her intuition. After co-founding Coveteur, her eponymous clothing line [sold at Barney’s NY,Harvey Nichols, Lane Crawford and more] and award-winning agency Métier Creative (working with CHANEL, Hermès, Dior, Augustinus Bader, Oribe, and more), she felt inspired to share her story of family and care.For years, Erin has created products and experiences that uplift women to live fulfilling lives. SIDIA is that mindset. Tapping into Erin’s brand-building super power and her inherent knowledge of what women want and need in the home, beauty and lifestyle spaces, 2024 solidifies SIDIA’s position in luxury Body Care.

SIDIA elevates your shower routine to a self-care ritual. Whether you’re craving calm or clarity, choose your sensorial journey to enhance your mood and curate your intimate environment. SIDIA’s scents never overpower, are designed to be layered and enrich those everyday, intentional moments through fragrance. So you can Come Home to Yourself.

Our plant-powered products are crafted with the SIDIA Complex™️. Our signature blend of avocado oil and shea butter melts into the skin, leaving it soft and plumped.Extracts of aloe vera, prickly pear and cactus flower nourish and soothe, altogether creating the perfect formula to leave your skin feeling rejuvenated.