SIDIA is a Personal Scentcare™️ brand founded by Erin Kleinberg honoring the self-care rituals of her beloved late grandmother, Sidia. For years, Erin couldn’t find the perfect hand cream, so she formulated her own award-winning formula that smoothes, softens, and is a non-greasy, fast-absorbing scented Hand Serum. As an ode to Erin’s fondest memories visiting Sidia in Palm Springs, our custom-developed formula sare blended with rare, efficacious ingredients found in the desert.
The SIDIA fragrance families harmoniously align with our emotional states to engage the senses and ease the mind.
Come home to yourself.
SIDIA's Body Care:
- Vegan, Cruelty-free
- Sulfate-free, Paraben-free, Silicon-free
- Contains essential oils and clean synthetic fragrance
- Components made with 30% PCR materials
- Outer packaging is made with soy based ink, FSC paper and is recyclable
- Formulas are developed in an organic certified facility
- Ingredients in our formulas are responsibly sourced
Our plant-powered products are crafted with the SIDIA Complex™️. Our signature blend of avocado oil and shea butter melts into the skin, leaving it soft and plumped.Extracts of aloe vera, prickly pear and cactus flower nourish and soothe, altogether creating the perfect formula to leave your skin feeling rejuvenated.
Erin has always followed her intuition. After co-founding Coveteur, her eponymous clothing line [sold at Barney’s NY,Harvey Nichols, Lane Crawford and more] and award-winning agency Métier Creative (working with CHANEL, Hermès, Dior, Augustinus Bader, Oribe, and more), she felt inspired to share her story of family and care.For years, Erin has created products and experiences that uplift women to live fulfilling lives. SIDIA is that mindset.
Tapping into Erin’s brand-building super power and her inherent knowledge of what women want and need in the home, beauty and lifestyle spaces, 2024 solidifies SIDIA’s position in luxury Body Care.