SOSHE Beauty was born from a simple yet powerful idea—makeup should do more than blend in.
We believe it should make you feel confident, elevated, and completely yourself.
At SOSHE Beauty, we empower you to raise your standards for modern makeup.
What began as a curiosity about how to reduce beauty packaging waste has evolved into a mission to reimagine modern makeup—on a much larger scale. Since our earliest days, we’ve questioned why passionate beauty lovers like you should have to choose between clean, sustainable makeup and high-performance, artistry formulas. Can’t we have both?
We created SOSHE Beauty to fill that gap and serve those who are neither minimalists or maximalists, but love makeup and want the best of all worlds. SOSHE is designed for those discerning clients who are delighted to discover products that merge clean, artistry, and a touch of luxury beauty into one—and are so damn good you wear them on repeat. What unites the three of us is our unwavering commitment to creating products and experiences that meet your daily needs, and fulfill your wishes for what modern makeup could be.
You are the inspiration for pioneering this new era of everyday beauty, and it’s our greatest honor to earn a place in your routine. Here’s the best news: we’re just getting started.
— Sahar, Junyi, and Aidan
Our consciously crafted essentials—designed with all skin tones in mind—turn everyday makeup into a signature style that speaks for you. Guided by real feedback from our community, we’re building the next generation of beauty, together.
We adhere to the Credo Clean Standard by banning over 2,700 ingredients.
At SOSHE, “clean” not only applies to our ingredients, but it embodies our entire process–from packaging to operations.
We are 100% Plastic Negative with RePurpose Global
For every product we sell that contains plastic, we fund the removal of at least twice as much plastic waste from landfills and natural environments to be recycled and repurposed.
Certified cruelty-free beauty with the Leaping Bunny Program
SOSHE Beauty proudly carries the Leaping Bunny certification, assuring customers that their beauty choices align with cruelty-free values, promoting ethical practices in the cosmetics industry.
Conscious packaging from start to finish
We consider the entire lifecycle of our products, from responsible sourcing to usage to eventual disposal. We’ve partnered with PACT Collective to make recycling your empty beauty containers easier.
