Tower 28 Beauty is a safe space for sensitive skin. All products are non-irritating, derm-approved, clinically tested, and 100% adhere to the National Eczema Association’s ingredient guidelines.
Inspired by the effortless California lifestyle, Tower 28 even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living.
“Hi! I’m Amy Liu, founder/CEO here at Tower 28! I've had sensitive skin my entire adult life. After 15+ years working in the beauty industry, I was frustrated that my chronic eczema meant I was stuck using boring, clinical brands that often didn’t even work. I wanted to create accessible, irritant-free, high-performance, FUN products designed for all skin types (esp sensitive!).”
Sensitive skin = compromised skin barrier. We avoid the not-so-good, test for safety + verify with 3rd parties –so you'll never wake up with angry skin. We work with the top chemists in the industry – the same ones behind your favorite $$$$ brands – but don’t bother with fancy packaging so we can pass the savings on to you. Our makeup and skincare products are multi award-winning (4x Allure Best of Beauty!) and can be spotted on the red carpet.
All of our plastic product packaging is made from at least 50% PCR (post-consumer resin, aka recycled plastic!), which helps divert waste from landfills and reduce the end-user responsibility associated with recyclable or compostable materials. We also avoid excess packaging like mirrors, false bottoms, and paper inserts.
