We're leading a movement towards a future where clean air care is the standard. Fueled by a passion for well-being, our mission is to bring safe home scenting and air care into every home. We formulate, educate, and advocate for clean air, crafting products that are as effective as they are safe. Why? The fragrance loophole has allowed toxic chemicals.
Family founded and women run since 2015.
When siblings Sara Panton and Sean Panton learned about the toxic ingredients found in traditional air care and home scenting products, they set out to create a better alternative for people and for the planet.
Sara and Sean grew up in a small oceanside community on Vancouver Island, where they learned about natural ingredients and sustainable products at a young age. Inspired by those values, today they lead a passionate team with the goal of inspiring people to think differently about the air in their homes. After all, it should feel light, beautiful, and full of possibility.
