About the Founders

Innersense Organic Beauty was founded in 2005 by Greg and Joanne Starkman out of genuine concern for the health of people, hair and the planet. As professional salon stylists, and new parents to a child with Williams syndrome, we knew we needed products that performed, but as new parents to a child with William’s Syndrome, we didn’t want to compromise health and safety for results. We knew there had to be a better solution—and with that, Innersense was born. 

Ingredient Philosophy

We believe in fewer, better ingredients—for both you and your hair. Our ingredients are rooted in nature, with minimal processing to preserve purity and potency. They are intentionally selected for their benefit to the health of hair and their ability to create sensorial pleasure and greater moments of joy.

Never Any List

Innersense Organic Beauty products are ethically sourced and processed using non-GMO ingredients that are never tested on animals. We eliminate over 3,000 chemicals known as carcinogens, phthalates or endocrine disruptors and meet stringent EU Formulating Standards.

Brand Pillars

Every Innersense product is developed with care and purpose to make sure it lives up to our professional standards, delivers on what it promises, and creates a truly pleasurable and joyful experience. When formulating, we have a deep commitment to our four pillars for Health & Harmony.

Our Innitiatives

We continually challenge ourselves with radical responsibility for each other, our communities, our future generations, and our planet. We look to create positive change and strengthen the impact within the individual parts of our business, to help create a more exceptional whole. Here are just some of the ways we are dedicated to making a difference within our own ecosystem.