Algin: A natural polysaccharide, usually derived algae, creates a lightweight, flexible film on the hair for soft hold, helping to lock in hydration and reduce frizz during the air-drying process.
Amino Acids: The building blocks of protein that help repair and protect the hair structure while increasing moisture retention and enhancing natural texture.
Baobab Oil: Rich in omega fatty acids and vitamins, this oil nourishes dry or damaged hair adding softness and shine.
How to Demo:
Always begin with clean and sanitized hands. Offer your Guest hand sanitizer as well.
Step 1 - Dispense a pea-sized amount of the Air Dry Styling Cream onto the back of your Guest's hand.
Step 2 - Have your Guest feel the texture of the cream, noting the lightweight, yet flexible hold this product delivers from Algin, a natural polysaccharide that provides soft hold while air drying. Also highlight the amino acids to protect and enhance natural texture and baobab oil to nourish dry hair and add shine.
Step 3 - If they would like to try the product in their hair, have them wet a small section using either a sink or water bottle. Take a small amount of the styling cream and encourage them to warm it between their hands and then apply evenly from mid-lengths to ends.
Step 4 - Instruct your Guest to scrunch after they have evenly applied the product to enhance curls and waves. Mention that they can leave their hair to air dry after applying or diffuse depending on their preference.
Pro Tips:
To refresh waves and curls between washes: Apply a small amount into your palms, then use a spray bottle to emulsify and activate the product. Apply to mid-lengths and areas needing extra frizz control in small sections, then air dry.
Use as a blow-out cream for a smooth finish with light hold and heat protection up to 450° on all hair types.
How to Use:
Apply to soaking wet or damp hair. Start with a small amount and activate by rubbing between your palms.
Distribute through mid-lengths to ends, adding more product in sections as needed.
Use a wide-tooth comb to elongate and smooth hair. Then scrunch with your hands to enhance curls and waves.
Air dry or diffuse, depending on your preferred drying method.
Air Dry Styling Cream is a multitasking, lightweight gel-cream styler clinically proven to smooth unwanted frizz, hydrate, and protect hair from heat and environmental stressors.
This formula is made without silicones, synthetic polymers, or buildup-causing ingredients. It is powered by clean, hair-caring ingredients such as Algin, a natural algae-derived ingredient that provides flexible hold and smooths the cuticle for a polished finish—without crunch, heaviness, or residue. Amino Acids and Baobab Oil help support hair strength, hydration, and resilience, while protecting against humidity, UV rays, and heat styling.
Helps smooth frizz in humid or changing conditions
72 hours of frizz control in humidity
5X instant frizz reduction
Holds for up to 72 hours
450° heat, UV and pollution protection
Enhances texture as hair dries, mimicking the look of heat styling
Adds soft, touchable hold to keep style in place while maintaining natural movement
Smooths the cuticle and delivers lightweight hydration without buildup for a polished and weightless finish
