Widelash™: A biotin-tripeptide with provitamin B5 fortifies the roots of your lashes for stronger, visibly longer lashes.

Tahitian Microalgae: Clinically proven to enhance lash density for visibly thicker, fuller lashes.

Vitamin E: Conditions lashes.

The plush clean formula supports lash health while giving you inky-black, super defined, lifted, lengthened, naturally full-looking, ultraconditioned lashes. The rich pigment doesn’t flake or smudge, for lush, healthy-looking lashes with beautiful definition that lasts all day.

The patented brush head is made with three-edged cross sections and bristles of alternating lengths that create grooves to make the mascara easy to apply without clumping, so it’s simple to create a natural or dramatic look on a wide range of eye shapes and lash-hair lengths. And the special tapered end gets at every last lash.

• 97% said their lashes looked instantly lifted and volumized.* 97% said the formula lasted all day.*
• 97% said they noticed less lash fallout since using this mascara.*
• 94% said their lashes looked twice as long.*
• 93% said this gave their lashes a lifting effect.*
• 91% said they could apply multiple layers without lashes clumping together, building for a dramatic effect.*

*Based on a four-week third-party consumer-perception study of 34 women ages 30 to 55.