Soft Focus Complex: Blurs and smooths with the perfect ratio of light-filtering powders.

Edelweiss Extract: Alpine flower extract that helps smooth for youthful-looking skin.

Winged Kelp Extract: Potent replenisher that restores hydration and supports firmer-looking skin.

Plant-Based Squalane: Helps seal in moisture and boost elasticity without clogging pores.

How to Demo: 

Always begin with clean and sanitized hands. Offer your Guest hand sanitizer as well.

Step 1 - Lightly mist the surface of the powder with alcohol, wipe with a tissue, and allow it to dry. Make sure you're using a fluffy powder blush such as the ILIA Finishing Powder Brush.

Step 2 - Using the brush, gently tap into the powder—no need to press hard. Press and roll the brush onto the areas where blurring and shine control is needed. Begin with one side. As you apply, highlight ILIA's soft focus complex which is designed to blur pores and smooth texture while skin-loving ingredients like Edelweiss Extract and Winged Kelp Extract firm and hydrate the skin.

Step 3 - Show your Guest the difference between the sides with and without powder. Finish applying to the other side and share that this product has been clinically tested to control shine and stay hydrated for 12 hours.

How to Use:

1. Dip the Finishing Powder Brush, Precision Powder Brush, or the enclosed sponge into the compact. Tap off any excess.

2. Gently press the powder into skin with a brush or the sponge. You can apply it all over or just in shiny areas like the T-zone.

3. Take it with you to soften shine or refresh your makeup on the go.

This baked finishing powder melds with skin instantly, absorbing oil with a blurred, dimensional finish. It controls shine and hydrates for 12 hours* without creasing, caking, or settling into lines. ILIA's Soft Focus Complex blurs pores while Edelweiss, Winged Kelp, and Squalane hydrate, smooth, and boost elasticity. Over time, bare skin is smoother, softer, and more hydrated. Finish your look and then take it with you for touch-ups on the go, includes a sponge for easy application.

Clinical Results:
Clinically proven to control shine + hydrate skin for up to 12 hours*
95% said it melts effortlessly into skin**
95% said it feels lightweight + makes skin look healthy**
93% said it softens shine + smooths the look of skin texture**

*In instrumental studies of 22 and 20 people. **In a clinical study of 55 people; immediate results.