Omega Fatty Acids: Moisturizing emollients help support comfortable wear on delicate skin

Avocado Oil-Coated Pigments: Pigments wrapped in avocado oil combine bold color with buttery glide

Color Lock Film Formers: Flexible film-forming ingredients lock in long-lasting + waterproof wear

How to Demo:

Always begin with clean and sanitized hands. Offer your Guest hand sanitizer as well.

Step 1 – Start by asking your Guest what look they prefer — defined, smudged, or winged — so you can tailor the demo. Then, sanitize the desired shade by spritzing the tip of the pencil with alcohol and sharpen the Thru Line Eyeliner to reveal a fresh tip. 

Step 2 - Depending on your Guest's preferred look, use the below steps to apply:

• For a defined look,  glide along the upper lash line for a crisp, clean line or along the waterline for subtle definition. Highlight the waterproof, transfer-resistant formula that delivers rich color in one swipe and wears up to 24 hours, even on oily or hooded lids, and that it's safe for sensitive eyes and the waterline. 

• For a smudged look, work one eye at a time since the formula sets quickly. Using a clean, sanitized Angled Liner & Smudger Brush, switch to the smudger end and soften the line while it's fresh for a smoky effect. 

• For a winged look,  start with the defined look application. Then, using the angled side of the brush to pull color out from the lash line with the anchor method - dot the end point first, connect back to the lash line, then fill in. 

Step 3 – As you apply, call out the ingredients & benefits including avocado oil -treated pigments for a buttery, one-swipe glide and water-proof and sweat proof formula that has up to 24-hour wear. Point out that the dual-ended brush handles any look — defined, smudged, or winged — in one tool.

How to Use:

1. Line & Define: Glide along the lashline for a crisp, clean line — or along the waterline for subtle definition. Sharpen for more precision. Apply to upper and/or lower lash line.

2. Smudge & Soften: Blend with the smudger end of the dual-sided brush for a smoky, diffused effect. Work one eye at a time — the formula sets quickly and is harder to blend once dry.

3. Wing It: Use the angled side of the brush to pull color out into a soft wing. Anchor method: dot the end point first, then connect back to lash line, then fill in.

Clinical Results:
In instrumental studies:
- Clinically proven to last for up to 24 hours
- Waterproof, sweatproof + humidity-proof

In a consumer perception study of 50 people, immediately after use:
- 100% said it applies comfortably to lash line + waterline
- 98% said it’s blendable + easy to control