CICA-MA2® Complex: Three purified extracts from Centella Asiatica— asiaticoside, madecassoside, and asiatic acid — that help firm, smooth, and even the skin.
Betaine: Known for its hydrating properties, this compound acts as an osmolyte, maintaining fluid balance in the skin and thereby improving cellular hydration. It draws moisture to the surface, reducing wrinkles and making skin look plump.
Lysine + Arginine: Two amino acids that help stimulate collagen production to firm and visibly smooth fine lines and wrinkles.
Prebiotics (alpha-glucan oligosaccharide): Help support a balanced skin microbiome and reinforce the skin barrier.
White Birch Bark Extract: Reduces inflammation and soothes skin irritations.
Hibiscus Seed Extract: A source of peptides. Reduces skin imperfections and promotes a more even and luminous complexion.
Formula 95.7% natural origin
Active ingredients 28.4%: CICA-MA2TM Complex (Asiaticoside, Madecassoside, Asian Acid), extract of birch sap and Hibiscus Esculentus seeds, Vitamin E, di and tri-peptides from rice, oil of sesame and betaine (beetroot).
How to Demo:
Always begin with clean and sanitized hands. Offer your Guest hand sanitizer as well.
Step 1 - Dispense a dime-sized amount of Baume 27 Advanced onto the back of your Guest's hand. Note the rich, cocooning texture and how it melts into the skin.
Step 2 - While massaging the cream in, highlight the exclusive CICA-MA2® complex, a proprietary complex of purified actives from Madagascar-sourced centella asiatica that has clinically tested to firm, smooth, and even the skin. Supported by amino acids, prebiotics, and humectants for a healthy and radiant complexion over time.
Step 3 - Have your Guest compare both hands, note the deeply nourished, comforted finish and reinforce the texture and its benefits - ideal for dry, dehydrated, or sensitive skin and colder seasons.
Pro Tips:
Do not apply after an oily or silicone base (toner, serum or other) non natural product as it may pill. The formula is meant to penetrate the skin
Let the product penetrate before applying a foundation
Our founder's tip: blend a few drops of your foundation with Baume 27 before application, it will limit the quantity of foundation used and leave a more natural glow
In winter or on very dry, dull skin, blend a dab of Baume 27 Advanced rich cream with 2 drops of Huile 27 in your palm for a richer, more comforting feel. For an extra boost of hydration, blend it with a full dropper of Essence 27.
How to Use:
Use and apply according to skin need and habit.
On a clean, dry skin , apply a hazelnut-size amount to face, neck, and décolleté, morning and/or evening on cleansed skin.
Avoid the eye area
Clinical and self-assessment test carried out on 27 women for 45 days under dermatological control (2 applications/day). Volunteers reported that:
93% more moisturized skin
93% nourished skin
89% smoother skin
81% tighter, lifted skin
Corneometry and Cutometry Tests on cheekbones under dermatological control:
+26% Elasticity
+25% Firmness
+18% Tonicity
+16% Hydration
*Corneometry measures water content in the stratum corneum (very top layer of the skin) & cutometry measures skin elasticity.
Baume 27 Advanced is the brand's icon — a rich, cocooning cream made in France with 92% naturally derived ingredients and 30% active ingredients. Its bio-mimetic texture melts into the skin and feels deeply nourishing, ideal for dry, dehydrated and sensitive skin and for colder seasons.
At its heart is the exclusive CICA-MA2® complex — three purified actives from centella asiatica — supported by amino acids that help stimulate collagen production to firm and visibly smooth fine lines; hibiscus seed peptides for a more even, radiant-looking complexion; white birch bark to soothe redness and calm sensitive skin; prebiotics that help support a balanced skin microbiome and reinforce the skin barrier; and betaine, a moisturizing antioxidant active that helps keep skin hydrated and balanced.
With regular use, skin looks visibly firmer, smoother and more even, fine lines and wrinkles appear softened, and the complexion regains a healthy, rested-looking glow.
