CICA-MA2® Complex: Three purified extracts from Centella Asiatica— asiaticoside, madecassoside, and asiatic acid — that help firm, smooth, and even the skin.
Betaine: Known for its hydrating properties, this compound acts as an osmolyte, maintaining fluid balance in the skin and thereby improving cellular hydration. It draws moisture to the surface, reducing wrinkles and making skin look plump.
Sesame and Beet Oil: Moisturizes skin and strengthens the skin barrier.
Prebiotics (alpha-glucan oligosaccharide): Help support a balanced skin microbiome and reinforce the skin barrier.
Hibiscus Seed Extract, Vitamin E, and White Birch Bark Extract: Fights free radical damage and oxidative stress.
Lysine and Arginine: two amino acids that help stimulate collagen production to firm and visibly smooth fine lines and wrinkles.
Contains 92.2% ingredients of natural origin
Active ingredients 30%: CICA-MA2® Complex (Asiaticoside, Madecassoside, Asian Acid), Shea butter, Sesame oil, prebiotics, White Birch bark extract, Hibiscus seeds and Vitamin E.
How to Demo:
Always begin with clean and sanitized hands. Offer your Guest hand sanitizer as well.
Step 1 - Dispense a dime-sized amount of Baume 27 Soft Cream onto the back of your Guest's hand. Note the lightweight, supple texture that absorbs without any residue.
Step 2 - While massaging the cream in, highlight the exclusive CICA-MA2® complex, a proprietary complex of purified actives from Madagascar-sourced centella asiatica that has clinically tested to firm, smooth, and even the skin. Also highlight sesame and beet oils that moisturize and strengthen the skin barrier.
Step 3 - Have your Guest compare both hands. Note the fresh, comfortable, residue-free finish - ideal for daytime wear, in warmer months, and for those preferring a lighter wight cream.
Pro Tips:
For extra hydration, add a dropper of Essence 27 , blend before use
For extra comfort and nutrition, blend with a few drops of Huile 27.
Use the Soft Cream by day and Baume 27 Advanced at night for a lighter-by-day, richer-by-night regimen."
How to Use:
Use and apply according to skin need and habit.
For optimal use, apply morning and evening a small quantity of Baume 27 Soft Cream over the entire face, to previously cleansed skin.
Avoid contact with eyes. If you experience a reaction, discontinue use and consult a professional.
Self Evaluation by scoring under dertmatological control on 22 women aged between 45 and 55 years, results after 28 days of use, 2x/day:
91% found their complexion refreshed
82% felt an immediate sense of hydration
77% found their skin was moisturized all day
81% found their skin comfortable throughout the day
Other clinical evaluation showed:
Improved hydration after only 3 hours
Decreased appearance of fine lines and wrinkles
Increased uniformity of complexion
Increased skin elasticity
Baume 27 Soft cream is the supple, light version of the iconic Baume 27 Advanced rich cream. This lightweight cream concentrates the clinically studied CICA-MA2® Complex from centella asiatica — the signature active of the Baume 27 range — in a fresh, non-heavy texture that melts in without residue. Skin looks firmer and smoother, fine lines and wrinkles appear softened, and the complexion looks more even and rested. Ideal morning or evening, and a lighter daytime alternative for warmer months or normal-to-combination skin. 95% natural origin ingredient formula, made in France.
