Basil Root Extract (RootBiotec): RootBioTec™ HW is a potent basil hairy root extract that has been designed for users to regain fuller and denser hair. The product is based on a unique, sustainable technology for cosmetic actives – the so-called “hairy roots” technology. 

RootBioTec™: HW successfully reduces hair loss by inhibiting 5α reductase II activity and through stimulating the dermal papilla cells in hair follicles. 

Pea Sprout Extract (AnaGain):  By reactivating hair growth, AnaGain™: helps the hairs to keep their original density and thickness. Red Clover Flower and Biomimetic Peptides 

Capixyl: a synergistic blend of biomimetic peptides and antioxidant-rich red clover flower extract. Its multifunctional efficacy, which has been clinically proven, provides a universal solution for fuller, longer, and healthier hair at any life stage. Biomimetic Peptides 

Greyverse: Two factors have been identified as the main causes of the hair greying process: the decrease in melanogenesis and the increase in oxidative stress in the hair bulb. Due to its complete mechanism of action, the peptide found in Greyverse™ is able to act simultaneously and efficiently on both factors by stimulating MC1-R (Melanocortin 1 Receptor). Greyverse™ has similar efficacy on men and women and all hair colors. 

Step 1: Pump 1 pump of Better Roots Growth Support Foam in your hand to show the texture. Share with your Guest that it is recommended to apply 1-2 pumps of the Better Roots Growth Support Foam to wet hair, thoroughly massaging the product into their roots.

Pro Tip: Pair with our Better Roots RootBoost Serum for amplified support in maximizing your hair's fullness, longevity, and vitality.

Key Benefits: 

• Promotes a healthier scalp environment for hair growth

• Adds weightless volume with natural movement

• All-weather style durability, including resistance to humidity

• Improves curl separation, definition, and integrity

• Prevent flyaways and frizz

• Provides heat protection up to 450°F and UV protection

This foam delivers weightless volume with natural movement, definition for waves and curls, eliminates frizz and flyaways, and protects against heat and UV damage. Four clinically-proven ingredients improve hair density, minimize shedding, and support hair repigmentation. Within 3 to 6 months, hair will appear naturally fuller and thicker.

Our clinically-proven ingredients speak volumes:

• Boosts density by up to 46% after 4 months

• Accelerates hair formation by up to 50%

• Improves hair follicle anchorage by up to 400%

• Reduces scalp micro-inflammation by up to 48%

• Reduces oxidative stress by up to 30% (preserves hair pigmentation)

• Increases melanogenesis by up to 66% (slows and reverses graying)