TOP: Black Pepper, Lime, Tangerine, Eucalyptus

HEART: Jasmine Sambac, Water Lily, Turkish Rose, Smoked Sea Salt

BASE: Seaweed, Labdanum, Petrichor

How to Use:

We use plant-based natural ingredients, which means our scents are light and sheer. To increase staying power, you’ll want to apply the fragrance periodically throughout the day.

Pro Tip: We also encourage you to layer two to three Heretic fragrances not only to increase the overall intensity but to help you create your next signature scent. Choose heavy and lighter blends to layer together, spraying or dabbing the stronger scent first.

How to Demo:

Always start with clean, sanitized hands—and offer your Guest some sanitizer as well.

Step 1 - When a Guest approaches Black Salt or asks to try it, share:

"Meet Black Salt— a mysterious and mesmerizing scent that was inspired by the beach at night." while spraying 1–2 pumps of Black Salt onto a scent strip. Fan gently, then offer it to your Guest. Invite them to take a moment and share what notes stand out to them. Highlight the top notes like black pepper, lime, tangerine, and eucalyptus for cool and bright opening.

Step 2 - If a Guest would like to try it on their skin - (ideally on the inside of the wrist or back of the hand)

Offer them the bottle to spray where they would like, or spray once from a slight distance (6–8 inches). Let the fragrance settle for a few seconds before they smell. As they experience the scent evolving, point out how it shifts from that bright, yet crisp opening to a deeply floral heart featuring black water lily and then finishes as a smoky, briny, and green scent from labdanum, seaweed, and petrichor.

It opens with a sharp flicker of lime, bright as lightning over a storm-tossed sea. A brackish snap of eucalyptus laced with a cold metallic shimmer, like cracked obsidian on a storm-drenched shore—as if Neptune himself had wept into a vial. At its heart: spellbinding black water lily, blooming somewhere deep and lightless, untouched by sun or sentiment.

As the scent settles, smoked myrrh and shadowed vetiver coil like sea serpents through a forest of driftwood and drowned incense. Seaweed drapes the base like mourning lace: briny, green, and gently unsettling, and scorched black pepper slithers beneath, embalming the wearer in a resinous, elemental melancholy. The dry down is neither kind nor forgiving: a graveyard bloom of black orchid and wet earth, like a bouquet left on a lover’s grave, long after the tide has pulled her name from the sand.

It’s a fragrance for those who prefer their coastlines windswept and slightly haunted. Mysterious. Malevolent. Mesmerizing. Black Salt is not worn. It claims you.
Black Salt is not worn. It claims you.