Aloe Vera (Certified Organic): A versatile and lightweight moisturizer and hair strengthener that leaves strands with a silky texture.
Honey (Certified Organic): Naturally retains moisture and adds hold and shine to styles. Our honey is sustainably and ethically sourced through local vendors.
Eucalyptus Oil (Certified Organic): Our steam distilled Eucalyptus Oil provides moisture and a soothing herbal scent.
How to Demo:
Always begin with clean and sanitized hands. Offer your Guest hand sanitizer as well.
Step 1- Dispense a pea-sized amount of I Create Hold onto the back of your Guest's hand.
Step 2 - Have your Guest feel the texture of the gel, noting the lightweight, yet tacky texture from Honey, which acts the primary hold agent and helps lock styles in place. Also highlight aloe vera to act as a moisturizing agent to leave the hair with a silky, yet structured finish.
Step 3 - If they would like to try the product in their hair, have them wet a small section using either a sink or water bottle. Take a small amount of the styling gel and have them to warm it between their hands to activate and then apply evenly from roots to ends.
Step 4 - Instruct your Guest to scrunch after they have evenly applied the product to enhance curls and waves. Mention that they can leave their hair to air dry after applying or diffuse depending on their preference.
Pro Tips:
A little product goes a long way. Use more water before adding more product. Utilize a spray bottle when applying your product to keep hair wet and damp.
For long lasting and defined curls, layer I Create Hold underneath I Create Lift Volumizing Foam for medium hold, or I Create Definition for maximum hold.
Use I Create Finish to help set the hair and reduce dry time. Mist evenly throughout the hair before diffusing to help minimize frizz as hair dries while adding lightweight hold and luminous shine.
How to Use:
Begin with soaking wet hair and section as desired, focusing on the areas where you want added structure and hold.
Dispense 1 to 2 pumps into your hands and activate the formula by rubbing palms together.
Apply from roots to ends, evenly distributing through each section of hair. Continue section by section, adding more water and product as needed.
Diffuse, air dry or blow dry to enhance and define your natural texture and style.
I Create Hold is a styling gel designed to deliver structured hold with natural-looking shine. Ideal for defining curls, sculpting sleek styles, or creating polished slicked-back looks, this versatile formula provides lasting control without leaving hair stiff or flaky.
Formulated with Aloe and Honey, this moisturizing gel helps smooth and keep strands in place while supporting hydration and manageability. Organic Eucalyptus helps improve hair’s flexibility and strength, supporting healthier-looking strands with every use. Organic Rooibos Tea, rich in antioxidants, helps protect hair from environmental stressors while enhancing luminous shine.