Niacinamide: boosts scalp's moisture barrier, hydrates locks.

Hyaluronic Acid: seals hair cuticle, smooth & defrizz.

Rice Protein: boost the moisture and volume of each strand.

Umbrella Polypore Mushroom: provides heat protection without silicone.

Amla, Karanja & Sunflower Seed Oils: nourishes hair and adds shine.

Fermented Microalgae: prebiotic for the scalp.

Pro Tip: Customize your shampoo ritual to match your wash schedule. If you shampoo daily, a single cleanse is all you need. But if you go several days between washes, try a double cleanse—just split your usual amount of shampoo in two for a more effective, balanced clean. 

DEMO TIPS: 

Pigment Reveal: Dispense a small amount onto a tray or white tissue to show off the soft gray lavender tone of the formula. Silverist’s shampoo is a great alternative for those who find traditional purple shampoos too staining for their natural silver gray hair. Let the Guest know it’s intentionally designed to give a subtle infusion of tone each time they wash their hair.

Developed for Silver Hair. Tested with Silver Hair.*

Dermatologist Tested.

*Consumer tested in a blinded 2 week study with over 100 testers who have at least 30% natural gray hair.