Aquaflex® Technology: Conventionally used in haircare styling, this ingredient actively works to define curl using memory hold (it memorizes the wave of your lash) while leaving lashes touchably soft. Technology helps keep lashes humidity-proof, visibly lifted, and curled.

Castor Oil Blend: Helps keep lashes looking healthy, strong, and conditioned.

How to Use:

Use the inner wave of the dual-sided brush to build up volume and the longer bristles to lengthen and define lashes.

Pro-tip: Remove with gentle cleanser and water.

How to Demo:

Always begin with clean and sanitized hands. Offer your Guest hand sanitizer as well.

Step 1 – Using a disposable mascara wand, apply MakeWaves Mascara to your Guest’s lashes. Start at the base of the lashes and glide upward to lift, define, and add volume. Explain that the wand is specially designed to separate and fan out every lash for a dramatic look

Step 2 – Without adding more mascara, flip the wand vertically for the bottom lashes. Ask your Guest to look up toward the ceiling, then gently apply mascara using the tip of the wand, moving from side to side to coat the bottom lashes evenly.

Step 3 – Using a new disposable mascara wand, repeat the process on the other eye. While applying highlight the Aquaflex technology used to define curl and create lasting memory hold. 

This clean, non-toxic, vegan mascara is powered by Aquaflex® Technology—a haircare-grade ingredient that gives lasting curl, lift, and definition while keeping lashes soft and flexible. A conditioning castor oil blend helps nourish and strengthen with every swipe. The breakthrough triple-wave wand hugs every lash to build volume and length from root to tip—no clumps, no flakes. Safe for sensitive eyes, ophthalmologist tested, contact lens safe, and allergy tested.