Shea Butter: moisturizing and nourishing, it also creates a silky, smooth texture.

Beeswax: allows the mascara to coat, lengthen, and stiffen (but not harden) lashes.

Hydra-mineral Complex: rich in minerals for lash strengthening.

How to Demo: 

Always begin by sanitizing your hands in front of your Guest and offering them hand sanitizer as well.

Step 1 - Using a clean disposable mascara wand, apply Mascara101 to your Guest’s upper lashes. Start at the base and sweep upward to lift, define, and build volume. As you apply, highlight the unique molded brush with the specially designed tip to extend, lengthen, and define hard to reach lashes to give a full, feathered look. 

Step 2 - Without reloading the wand, turn it vertically to apply mascara to the lower lashes. Ask your Guest to look up, then gently coat the bottom lashes using side-to-side strokes with the tip of the wand for even application.

Step 3 - Use a fresh disposable wand and repeat the process on the other eye to maintain hygiene and ensure a clean application.

Pro Tips:

• To lift and open eyes, be sure to curl lashes before apply Mascara 101
• Starting at the base of the lashes, wiggle the wand side to side while pulling upward to create volume and lift.
• Layer Mascara 101 for desired intensity. One coat for a feathery natural look. Layer 2 to 3 coats for a more dramatic full lash look.

How to Use

1. Place the wand on the base of upper lashes then stroke upward.

2. Use small bristles at the tip for small lashes on the outer corners and bottom lash line.

3. Use one coat for a natural, lengthened look.

4. Try two to three coats for extra thickening and impact.

Mascara 101™'s formula uses nourishing shea butter, beeswax, and a hydra-mineral complex to lift and separate every lash. Buildable, lightweight and volumizing, lashes are left full and feathered, never cakey or flakey. Designed with a unique molded brush to extend, lengthen, and define lashes.