Peptides: Smooths fine lines.

Hyaluronic Acid: Deeply hydrates.

Glycerin: Helps maintain a healthy barrier.

Niacinamide: Brightens.

The SIDIA Complex: Blend of butters and plant extracts to soften, soothe, and nourish the skin.

How to Demo:

Always begin with clean and sanitized hands. Offer your Guest hand sanitizer as well.

Step 1 - Dispense 1-2 pumps of MIDAS The Hand Serum on the back of your Guest's hand. Encourage them to rub their hands together to evenly distribute.

Step 2 - As they apply, highlight the lightweight, silky texture that absorbs almost instantly yet still leaves the skin plumped and hydrated. Mention some of the key ingredients that power this formula including peptides, a blend of butters and plant extracts, and humectants for a well-rounded, nourishing result.

Step 3 - After the serum has absorbed, encourage them to experience the signature MIDAS scent - a warm and musky blend of sandalwood, fig leaves, and black pepper. Mention that this scent is also featured in a body mist and solid perfume to help elevate the scent experience.

How to Use:

Apply a small amount onto clean hands morning and night (or as much as desired).

A cult-favorite formula housed in Sidia's signature airless pump tube. A staple for every bag, always. The Hand Serum is lightweight, fast-absorbing, and instantly softens, smoothes, and energizes the skin on your hands. No waiting to dry here.

The MIDAS fragrance invites you to embrace modern luxury — a composition of balance and ease, of instinct made visible. A study in presence, and the rare power of knowing exactly who you are.