Proteins + Amino Acids: Strengthen surface damage to strengthen and smooth the hair fiber, restoring elasticity and resilience against breakage.
Pracaxi Seed Oil: (certified organic, Brazil) It is found in the lowland Tropics in South America from northeastern Venezuela through the Guianas, including Trinidad and Tobago, and into Amazonia. The oil of the seed is rich in behenic acid, a long chain acid that promotes wet comb compatibility, increases hair brightness and shine.
Chitosan Succinamide: Derived from the French mushroom Agaricus bisporus. A natural polysaccharide, it delivers a silky touch with the added benefit of protecting hair from pollution.
Butyrospermum Parkii (Shea Butter): known in West Africa and Europe as karite, is a well known ingredient; it infuses moisture into the hair, creating softness and manageability. Our shea butter is pure and high quality. The use of chemical free processes means it is naturally high in shea olein and therapeutic unsaponifiables, unlike other more refined alternatives.
How to Demo:
Always begin with clean and sanitized hands. Offer your Guest hand sanitizer as well.
Step 1 - Encourage the Guest to dispense 2-4 pumps of Milk into their hands and rub their hands together to evenly distribute the product on their palms.
Step 2 - Have the Guest apply to one side of their hair. While they are applying the product mention the lightweight "milky" texture and note some key ingredients such as the amino acid blend and shea butter that helps strengthen, moisturize, and protect the hair.
Step 3 - Once applied, encourage the Guest to compare the side with Milk and the side without. Have them smell their hands and note the scent experience that includes bergamot, vanilla, and jasmine.
Alternatively, if they do not want to apply the product to hair then have them apply to the back of the hand. This will give a sense of texture and smell.
Garrett's Tip:
Apply Milk Anti Frizz Leave-In Treatment on wet hair straight out of the shower to lock in hydration and prevent frizz. Milk is a buildable product, add more until desired result is achieved. You can also use on second and third day hair as a refresh between shampoos to soften and tame frizz.
How to Use:
Milk is the foundational step in someone's haircare ritual after shampoo and conditioner. Approach speaking about Milk like you would the moisturizing step in someone's skincare ritual. Milk preps, protects and strengthens.
Start with 2-4 pumps applied evenly all over damp or dry hair. Add more as necessary depending on density and length until desired result is achieved.
SUSTAINABILITY HIGHLIGHTS
100% recyclable glass bottle printed with ceramic ink.
Shea butter is sourced from a Womens co-op in Uganda and Sudan. Our support of these producers increases the value of the living shea tree, engendering conservation of indigenous African woodland for future generations.
All essential oils are sourced from small family farms in the area where the plant is native to support biodiversity and local economics
Bergamot is from a fifth generation farm in Sicily
Vanilla comes from the only Malagasy owned plantation in Madagascar, same with our black pepper
Frankincense is from Oman
Milk was formulated as an all-in-one product to simplify Garrett’s clients routines and their vanities. One product, for all hair types and textures to strengthen, soften, visibly reduce frizz, and provide protection from heat and environmental damage. Working with a skincare chemist to use novel ingredients, we created a buildable, lightweight serum that can be used everyday; post-wash until your next on wet, dry, clean or dirty hair.
Powered by amino acids to strengthen damage and protect against future breakage; nourishing oils + shea butter offer thermal protection, moisturize, detangle, soften, and add shine; plus French mushrooms protect against environmental damage.
Key Benefits:
Reduces frizz
Use wet or dry + between washes
Shields strands from damage + pollution
Instantly moisturizes
Fun fact: Milk was the first Anti-Frizz product on the market that did not contain silicones.
